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Remember A photo is worth a thousand words, Use a good photo, get someone to take a good photo of yourself in several different clothes and settings, have someone help you if you don't know, and crop the pictures to make them more appealing. Write a nice profile about yourself, tell the truth about yourself, talk about the people in your life that are important. If you have children, are divorced or your faith is important to you, talk about it and don't hide. Its better to attract someone who learns your truths and likes you for your honesty than to attract someone on the pretense of a lie and then loose them when they find out the truth.
There is someone perfect for you out there, maybe you just haven't met them yet, and they haven't met you!
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